Case studies
Pharma Insiders with Impact
As a company of pharma-industry veterans, we turn your complex clinical and medical challenges into lean, cost-effective solutions that we help you implement globally.
Here’s how we’ve made a difference.
Selected case stories
Explore our case-story features and our additional real-world examples of how our work has helped accelerate trial recruitment, implement strategy, lift medical affairs capabilities, and launch with impact.
Accelerating Recruitment in a Competitive Phase 2b Trial
Mid-sized pharma reached enrolment targets on time through InnoStrat’s SRR strategy and local trial community engagement.
Market Readiness for a Biotech’s product launch
We helped a biotech company align its clinical, medical, and commercial functions ahead of its first launch.
Launch Strategy in a New Therapy Area
A global pharma company was entering into an unfamiliar disease area. InnoStrat supported the client’s cross-functional team with using market insights and clarifying its value messaging. This ensured both internal clarity and improved market traction.
Building a Virtual Medical Community
To increase KOL engagement during a pivotal trial, InnoStrat designed and facilitated a virtual expert network. This strengthened global-local collaboration and accelerated medical impact.
Integrating Real-World Evidence for Market Success
For a rare-disease product launch, InnoStrat implemented a cross-functional RWE program and IT framework – combining real-world and clinical data for stronger evidence and positioning.
Medical Affairs Transformation
From service providers to strategic business partners – how we coached and helped align a global medical affairs team in the middle of a broader organisational change.
Additional case highlights
🧪 Strengthening Trial Core Story
Bringing clarity and alignment to a high-stakes global trial
A global biotech company preparing for a pivotal trial needed to align its global and affiliate teams around a clear and consistent communication strategy.
We helped develop a unified Trial Core Story – a concise, scientifically sound narrative that translated complex protocol elements into an actionable story for MSLs, CRAs, and site staff. This included content for internal training, trial onboarding, and engagement materials.
The result? Better consistency in HCP communication, improved internal alignment, and stronger site engagement throughout the trial’s startup phase.
📢 Investigator Engagement Framework
Boosting trial visibility and buy-in from Day 1
A client preparing for global study startup wanted to create early traction with investigators in key launch markets.
We built a tiered engagement plan that involved strategic communication, early scientific dialogue, and KOL-led touchpoints before and after site initiation. This helped the client build early scientific advocacy and drive alignment on the study rationale and relevance – laying the groundwork for a smoother recruitment process.
🌐 Cross-Market Evidence Planning
Helping global and regional teams speak the same scientific language
Our client’s affiliates were struggling to execute local medical activities in alignment with global strategy, due to inconsistent evidence frameworks and planning timelines.
InnoStrat developed and implemented a scalable evidence-planning model that could be adapted to local needs while maintaining global consistency. This model included a set of tools and templates, plus a modular training approach which enabled local teams to prioritize evidence generation that was aligned with launch goals and payer expectations.
💼 MSL Team Structure & Scaling
Designing a future-ready MSL function for pre-launch success
Facing a fast-moving pre-launch timeline, a pharma client asked us to help shape their MSL team structure and onboarding process.
We advised on team roles, sizing, rollout phasing, and alignment with medical and commercial goals. Additionally, we supported development of onboarding materials, communication protocols, and internal KPIs. The result was a high-functioning, field-ready MSL team with the tools and clarity to execute effectively from day one.
📖 Advisory Board Optimization
Turning routine meetings into strategic conversations
A client running regular advisory boards felt the format lacked energy and didn’t deliver solid insights. We were brought in to reinvigorate their approach.
We redesigned the meeting agendas around co-creation, introduced pre-reads and post-meeting insights summaries. We also coached moderators on facilitating high-impact dialogue. KOLs praised the more interactive format – and the company obtained clearer insights and stronger engagement.
🛠 Functional Collaboration Workshops
Bridging silos between medical and clinical teams
In preparation for an upcoming study, a client needed better integration between their medical and clinical stakeholders, who operated with different timelines, priorities and goal definitions.
We designed and facilitated collaboration workshops to align teams around shared goals, clarify roles, and define joint success metrics. This increased trust and improved handovers between teams – ultimately speeding up trial planning and execution.
📈 Internal Evidence Communication
Making clinical evidence actionable for internal teams
A global medical affairs team wanted to improve how medical leads communicated novel evidence to the field – especially when timelines were tight and publications were complex.
We created a flexible set of communication templates and “evidence briefs” tailored for internal use, supported by a virtual training module to roll out the approach. The result: better consistency, faster dissemination, and improved confidence among MSLs and commercial reps.
🧭 Portfolio Prioritization Support
Helping leadership make smarter medical investment decisions
A large pharma client with a broad portfolio needed to prioritize medical affairs efforts across multiple therapeutic areas – but lacked a structured decision framework.
We built a custom method for portfolio prioritization that systematically evaluated disease burden, market opportunity, data maturity, and stakeholder needs. This enabled senior leadership to make confident trade-offs and optimize their short-term and long-term resource allocation.
What our clients say
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