Building a Virtual Medical Community

Case

From Webcast to Community: Building a Lasting Virtual Engagement Platform

How InnoStrat Helped a Biotech Company Turn a Virtual Conference into a Living Medical Ecosystem

The challenge

A global mid-sized biotech with a strong respiratory portfolio wanted to create a virtual conference that would bring together leading specialists and provide meaningful scientific exchange across a broad audience.

The challenge was to make the virtual format more than a one-off webcast and create an experience that would deliver lasting value for both participants and the medical organisation.

The objectives were clear:

  • Keep KOLs and specialists meaningfully engaged
  • Deliver scientific content in a compelling and interactive format
  • Create an engaging virtual experience rather than a passive webcast
  • Extend the value of the meeting beyond the live event
  • Build an ongoing platform for scientific exchange and content

Our approach

InnoStrat stepped in as strategic partner, helping the client move from planning a virtual meeting to creating a long-term platform for medical engagement. We delivered:

Program Strategy and Structure

We designed a two-day virtual meeting with a hybrid structure: plenary sessions supported by smaller, KOL-led interactive workshops.

Speaker Coaching and Content Development

We worked closely with 10 top KOLs – supporting them with virtual presentation training, slide refinement, and tailored messaging guidance to ensure clarity and engagement on screen.

Platform Partnership and Execution

InnoStrat collaborated with a virtual conference agency to manage technical delivery, while leading the content and flow strategy to ensure a strong scientific experience.

Building a Lasting Hub

Rather than letting the meeting end with a goodbye slide, we built a branded online repository of sessions and new content, transforming the event into an ongoing knowledge hub for continued scientific engagement.

The result

2,000 registered delegates with 67% live attendance

Clinical-Medical-Commercial Alignment

4.2/5 average rating from participants, with strong qualitative feedback

15 recorded sessions repurposed as enduring content

30+ KOLs committed to future contributions, creating an evolving, branded digital platform

Clinical Trial Effectiveness

A long-term medical community – not just a webcast

What this means for you

Virtual engagement can extend the reach and lifespan of scientific meetings when it is designed around meaningful interaction, relevant content, and continuity.

InnoStrat helps life-science companies turn virtual meetings into lasting platforms for scientific exchange, stakeholder engagement, and medical education.

Let’s build a community around your science

Feedback from our client

Medical Director “The InnoStrat team helpfully challenged our plans for a one-off virtual meeting, convincing us to create an online medical community via the virtual meeting, for a higher return on our investment.”
Medical Director “InnoStrat brought in a professional partner to help build the online community, with a dedicated website to house recorded sessions from the live virtual meeting, and provide a repository for new content on hot topics in the field. This would keep up interaction with our key stakeholders after the virtual meeting.”
Regional Medical Director “The InnoStrat extended team coached the keynote speakers to deliver engaging virtual presentations, leading to an average attendee time of over two hours which shows very high engagement. The overall feedback from attendees was excellent and one of our top KOLs said it was the best virtual meeting he had ever attended!”