Strategic Evidence Generation for Product Launches

13 August 2024

Elevate Your Product Launch Strategy with InnoStrat’s Innovative Evidence Generation Framework

Imagine efficiently involving all your key affiliates in identifying and prioritizing local evidence gaps, seamlessly linked to each affiliate’s strategy. That’s exactly what we’ve achieved for a mid-sized pharma company in the rare disease sector. We engaged close to 20 affiliates and their cross-functional teams in Medical Affairs, Commercial, and Market Access.

Through our unique “Where To Play” and “How to Win” methodology, we’ve distilled over 100 local gaps into 20 clusters of global relevance. We’ve then leveraged these insights in a global workshop, involving all affiliates to prioritise these gap clusters and determine the Real-World Evidence (RWE) activities needed for multi-country studies.

The outcome? A strategic roadmap dividing tasks between local gaps to be addressed by affiliates and broader issues tackled through multi-country studies, ensuring efficient use of resources, and maximised impact.

Choose InnoStrat to guide your next launch. Let us help you turn strategic evidence into commercial success, aligning global initiatives with local needs, and delivering timely, effective results.

Partner with us for strategically relevant RWE studies that power the launch processes across your affiliates.