Case
From Webcast to Community: Building a Lasting Virtual Engagement Platform
How InnoStrat Helped a Biotech Company Turn a Virtual Conference into a Living Medical Ecosystem
The challenge
During the COVID-19 pandemic, a global mid-sized biotech with a strong respiratory portfolio faced a growing concern: their medical teams were losing contact with the field.
With travel suspended and in-person events cancelled, they planned a large virtual conference – but feared it would fall flat.
The objectives were clear:
- Keep KOLs and specialists meaningfully engaged
- Deliver scientific content in a compelling format
- Avoid “webcast fatigue” that had already affected other virtual efforts
- Ensure the impact lasted beyond a one-off event
Our approach
InnoStrat stepped in as strategic partner – not just to design a meeting, but to build a long-term platform for engagement. We delivered:
Program Strategy and Structure
We designed a two-day virtual meeting with a hybrid structure: plenary sessions supported by smaller, KOL-led interactive workshops.
Speaker Coaching and Content Development
We worked closely with 10 top KOLs – supporting them with virtual presentation training, slide refinement, and tailored messaging guidance to ensure clarity and engagement on screen.
Platform Partnership and Execution
InnoStrat collaborated with a virtual conference agency to manage technical delivery, while leading the content and flow strategy to ensure scientific impact.
Building a Lasting Hub
Rather than letting the meeting end with a goodbye slide, we built a branded online repository of sessions and new content – transforming the event into an ongoing knowledge hub.
The result
2,000 registered delegates with 67% live attendance
4.2/5 average rating from participants, with strong qualitative feedback
15 recorded sessions repurposed as enduring content
30+ KOLs committed to future contributions, creating an evolving, branded digital platform
A long-term medical community – not just a webcast
What this means for you
When scientific engagement needs to adapt to digital reality, success isn’t about format – it’s about connection, community, and continuity.
InnoStrat designs virtual platforms that extend beyond the event to build influence and trust.
